Tattoos are an intriguing art form because they’re inked onto people’s bodies, creating unique design requirements and rules. Tattoo artists must have confidence in their abilities to produce designs that look good against different skin tones and have faith in creating designs that suit individual bodies.
Build client confidence by creating an online portfolio. This will allow clients to see your past work and assess your abilities.
Personal website
When starting a tattoo career, one of the best ways to showcase your work is through your website. A well-designed portfolio can set you apart from thousands of other tattooers – it should contain only high-quality tattoo pieces that could be tattooed right now on someone. To start your tattoo career right, sign up for Format’s free account, choose an art template that complements your art, and upload ten of your best designs; organize them by gallery or custom page for easy navigation.
This tattoo designer’s site features an attractive, minimal layout that makes navigation simple for visitors, providing helpful information about the process and what they should expect when getting tattooed. Case studies of her past projects provide ample opportunity to showcase her design expertise easily and directly and an excellent creative portfolio that could impress mentors and employers.
Other websites
Tattoo artists looking to sell their designs may benefit from looking into websites dedicated to digital artwork sales. Such platforms will help your work to reach clients while providing transaction details like price, payment methods, and any additional restrictions you wish to include in transactions.
Vecteezy makes creating and customizing tattoo websites simple. Users can search images by keyword and filter the results to show only free or premium photos. Furthermore, Vecteezy provides various licensing options, including an “open license,” which lets them download all images for free.
An alternative solution is to create a social media profile showcasing your best work, which can help build a following and attract potential clients. Join social networks dedicated to tattoo fans so you can promote yourself effectively – or ask tattoo influencers if they would feature any of your designs on their websites.
Social media
Holding onto hard copies of your portfolios can be a fantastic way to present them to clients who enter your shop. Still, social media may offer greater exposure, especially platforms catering to visual artists like Instagram and Facebook.
By regularly posting high-quality content, you can expand your following organically. Include videos, boomerangs, time lapses in your content, and behind-the-scenes footage of your studio and creative process to boost viewership and attract followers.
Use hashtags and tag popular pages that feature Tattoos to increase visibility. Ask clients who have had Tattoos completed to post healed pictures to your page so potential clients have a clearer idea of what the finished piece will look like when completed. This gives potential clients an accurate understanding of what their new ink might look like when complete.
Networking
Tattoo artists use social media platforms such as Instagram and Facebook to attract potential clients, from showing their artwork on these channels to hosting contests or giveaways to increase the exposure of their work and generate sales of t-shirts, which could cause extra profit.
For maximum effect, include large, clear images of each design in your portfolio to showcase your skills and perspectives. Many web builders provide gallery image layouts that help standardize how you present it; this comes in handy if trying to impress tattoo shops that may consider offering an apprenticeship opportunity.
Additionally to showcasing your designs, you can also include a page that details your artistic style, passion for tattooing, and professional goals. Tattoo studios often look at these pages when considering apprentices; it is an effective way of showing that you are committed to tattooing. Furthermore, this page can include information regarding any qualifications, such as fine arts degrees or illustration training, that might apply.
