Instagram is quickly becoming an invaluable platform for tattoo artists looking to build free portfolios and secure new businesses. However, creating an adequate account requires more than simply having attractive pictures.
Sharing behind-the-scenes content, such as progress shots or studio ambiance, can help build followers’ engagement and increase your brand’s credibility.
Offer a Diverse Portfolio
Tattoo artists’ portfolios speak volumes about their style and technique. If possible, I prefer that their portfolio features encompass multiple categories: color, black and gray, traditional, realism, etc. If an entire portfolio consists of flash art (small Tattoos that make money off passers-by), I wouldn’t consider them true tattoo artists.
Instagram provides an excellent way for tattoo artists to showcase their work and attract new clients. Instagram provides features specifically designed to support this business model; video sharing capabilities and hashtag search features allow people searching for specific types of Tattoos to find you easily.
Geotags can also help increase engagement. They enable tattoo shops to attract clients from nearby regions; this interaction tends to be far more worthwhile for artists than just getting likes and comments from followers who may or may not appreciate their art.
Share Behind-the-Scenes Content
Instagram stands out among other social media platforms by offering users the unique ability to showcase their work through stories. Tattoo artists can use Instagram stories to share progress photos, customer interviews, or live performances of tattooing art. This approach helps add personalization and engages followers daily.
Instagram stories as a means of advertising special deals on Tattoos can increase qualified leads; it is, however, crucial that quality content be delivered.
Using hashtags specific to your niche and location can significantly boost visibility, as can following relevant Instagram users and interacting with them regularly; this helps build trust and loyalty, ultimately fuelling business expansion. Also, remember to always attribute user-generated content correctly – an ethical requirement of doing business!
Collaborate with Other Artists
Instagram’s tattoo feed offers an eye-catching display of ribcage tats, bosomy Sailor Jerry-type women, and intricate floral designs – an artist showcase that tattoo enthusiasts can view to find their next piece.
Some artists find the pressure of producing new art to stay ahead of Instagram’s algorithm detrimental to their mental well-being. Yet, many see Instagram as an integral component of their professional lives.
One effective strategy to stay relevant on Instagram is collaborating with other artists. Collaboration often yields higher engagement on posts, leading to more likes and comments for each position, further increasing popularity. If working with tattooists isn’t your thing, content-creation tools like AiGrow’s PostMate allow you to schedule photos and videos when optimal times exist for their audience – keeping followers engaged while increasing follower growth on Instagram.
Integrate Reviews and Testimonials
Tattoo artists may find it challenging to distinguish themselves on Instagram when many other artists post fantastic work. They must prioritize high-quality visual content, keep consistent posting schedules, and develop distinctive artistic styles that set their work apart to stand out.
As another means of increasing credibility and drawing new business, displaying positive reviews and testimonials from past clients on your account can be extremely helpful. Ensure to obtain their consent before posting their reviews online, and always credit them when possible.
Instagram’s highlight feature can help tattoo artists display their best work for longer and establish trust with potential clients. When used alongside an effective social media strategy, these strategies can significantly increase Instagram engagement and open doors to new clients.
