How to Optimize Your Facebook Ads

Optimizing Facebook ads requires time. Making too many changes too frequently could harm the performance of your campaign and hinder its effectiveness. Setting goals for each campaign will allow you to accurately determine its value; an example could include increasing free trial signups.

Facebook took Down a Maori Tattoo Artist’s Puhoro

Maori tattooing, commonly known as moko, is an ancient and unique form of body art that represents the achievements and status of an individual based on rank, position, and ancestry. Moko was introduced into New Zealand from Polynesia. Maori designs for their Tattoos are highly intricate. Tapu, meaning holy or inviolable, is highly respected among them, while Tohunga Ta Moko professionals specialize in its practice.

One popular local legend holds that Mataora, the creator of ta moko, fell in love with a princess from the underworld and mistreated her, which led her back into her realm before teaching ta moko to Uetonga, her father. Once back in Rotorua, he established his studio and now teaches others how to perform ta moko tattooing. Social media allows him to promote and communicate with clients; however, Facebook removed one of his posts that was flagged as inappropriate and had it deleted as well.

Facebook remove breastfeeding a Breast-feeding Mother’s Post-Mastectomy Chest Tattoo

After having had her double mastectomy, a woman wanted to honor her areolas with a tattoo – with help from Seattle tattoo artist Tina Baforo. Facebook deleted her chest image as it violated their strict nudity policy, prompting Ontario-based tattoo shop Custom Tattoo Design to repost and share the photo, asking people to celebrate an incredible woman who is both brave and strong.

This post garnered over 140,000 likes, 115,000 shares, and thousands of comments voicing outrage at the social media giant’s heartless disrespect toward cancer survivors. Since then, the photo has been reinstated.

A Netherlands Woman’s Top 152 Facebook Friends Were a Hoax

Internet commentary has been abuzz over a Netherlands woman who, supposedly, became so close with her Facebook friends that she tattooed their profiles onto her arm. However, Dutch newspaper The Telegraaf reported that this video is an elaborate publicity stunt designed to promote Rotterdam tattoo artist Dex Moelker’s tattoo app Pretty Social and that the tattoo transfer will eventually wash off over time.

Though the tattoo may not have been confirmed, this story still caused many to discuss Facebook’s censorship policies and how much closer they have become to Planet of the Apes daily. Furthermore, this wasn’t even the first time Facebook had been accused of censorship: In prior cases, they have deleted pictures depicting babies with birth defects, breast breastfeeding, and an arm that appeared as one of her breasts.

Facebook’s Censorship of Body Art

Since 2011, artist Savannah Spirit has been subjected to Facebook censorship when her artwork included nudity or female genitalia, with both being twice as likely to be flagged under its Community Standards than other images. Despite protests from artists and arts organizations both online and off, Facebook has not changed its policies on nudity censorship or sexual content censorship.

After months of pressure from artists and the National Coalition Against Censorship (NCAC), Facebook finally agreed to meet with NCAC, artists, educators, and activists regarding nudity policies and other forms of free speech. While this meeting marks an improvement from earlier attempts at collaboration with NCAC and others to discuss this matter, Facebook still restricts images featuring female bodies, impacting the health, expression, and livelihood of women and other female-presenting people; the company should change this arbitrary policy before it causes more damage than good.