Norman Keith Collins, better known as Sailor Jerry, was one of the greatest tattoo artists ever. His classic designs and inspiring personality left an indelible mark on the tattooing world and continue to motivate enthusiasts today.
Background and Early Career
Jerry is a self-taught artist who started his journey by hitchhiking and riding trains around America. Tatts Thomas (Chicago tattooist) introduced him to the art of tattooing. Sailor Jerry was a true pioneer.
The Father of American Traditional Tattooing
Norman Keith Collins (better known as Sailor Jerry) is widely considered the father of traditional American tattooing and an iconic figure in the industry. A self-taught artist, Norman Keith Collins set himself apart from other tattooists by pioneering this unique medium.
American Aesthetic with a Fusion of Western and Asian Influence
After joining the Navy and traveling worldwide, he settled in Honolulu, Hawaii, where he began tattooing sailors and soldiers for fun. His daring attitude, mysticism, and technical proficiency made him a beacon of inspiration to many tattoo artists around the world, particularly in Japan. As the first foreigner to regularly correspond with Japanese masters of tattooing, he created an unmistakably American aesthetic by fusing Western and Asian art and culture.
Wide-Ranging Interests Outside Tattooing
Sailor Jerry had many interests outside of tattooing. He hosted radio shows, conducted tours to the Hawaiian islands, and even taught himself electrical work. While encouraging others to learn from him, he refused to copy artists or styles whose aesthetics he didn’t admire. Sailor Jerry’s legacy lives on in tattoo culture and the booze industry. It is only fitting that the brand bearing his name should now pay homage to him with a new rum, Sailor Jerry Spiced Rum.
The Legacy Lives On
On the eve of Sailor Jerry’s 48th birthday, the brand is relaunching its iconic flash sheet competition and inviting prominent traditional tattoo artists worldwide to paint their interpretations of this iconic image. By doing so, they’re paying homage to the pioneer of conventional American tattoos and continuing to push its artistic limits – technically and creatively. Gemma Kane, Global Brand
